In Bloom: A Gardening Guide

In Bloom: A Gardening Guide was an extension of Mclendons.com. Its sole purpose was to educate PNW gardeners and DIYers on everything lawn and garden. I worked closely with other departments across the organization including the copy team, marketing department and the buying departments to create content for the garden guide. I also created all the assets for the official launch including emails, social posts and online ads.

Role: Project Coordinator | Art Director | Designer

Responsibilities: Project Planning | Photography | Page Design | Page Builds | CSS/HTML Coding

Goal: To create an easy to use online resource for the local gardener that would integrate well with the existing e-commerce site.