The Seattle Times Investigative Journalism Fund
Lead designer
Print design
Web design
Branding
Subtitle here
The Seattle Times Investigative Journalism Fund was established in 2018 to support the Investigative team and their mission to uncover injustices, hold power accountable and drive change in our community. When the fund was first presented, the initiative did not have a distinct look and feel; that’s where I came in.
I helped to establish the branding for the fundraising project, which has evolved as the initiative has grown. We wanted to create The Investigative Journalism Fund needed to have a unique feel but still adhere to The Seattle Times brand guidelines, conveying a sense of trust and gravitas.
Over the years the branding has grown. Through the fund and fundraising campaigns, our generous donors have pitched in over $2 million to support crucial investigative journalism.
The first piece that was created for the Fund was an invitation for a special event. From the invitation, the rest of the deliverables came together, which included event posters, the website and email templates.
In late 2021 we revamped and updated the Investigative Journalism Fund website, bringing the investigative team to the fore front while still driving donations.
TLDR;
I established and evolved the visual identity for The Seattle Times Investigative Journalism Fund, creating a distinctive brand while driving over $2 million in donations since 2018.
Design development and exploration
Developed website architecture focused on storytelling and lead generation
Took initiative to learn Adobe Premiere Pro and After Effects
Created motion design elements to bring static content to life
Built component system for easy content updates
Experimented with video editing to enhance portfolio presentations
Design development and exploration
Developed website architecture focused on storytelling and lead generation
Took initiative to learn Adobe Premiere Pro and After Effects
Created motion design elements to bring static content to life
Built component system for easy content updates
Experimented with video editing to enhance portfolio presentations
2018 - Website launch
One of our goals was to encourage everyone and anyone to donate and help fund investigative journalism. Another important messaging goal was to convey why this type of journalism is so crucial to our community and democracy.
