Northwest Flower & Garden Show 2017

This is one of the most enjoyable campaigns that I’ve had the pleasure of working on. I designed and created McLendon Hardware’s campaign for the Northwest Flower & Garden show. The campaign was translated across multiples channels to announce and promote our attendance at the show. The theme is currently being utilized in the company’s garden centers.


Digital Campaign

The digital assets were the first medium to tackle. For the digital realm, I created a homepage hero to announce our participation in the show, a customized landing page, and a few other webpage images. 

Homepage Hero

Homepage Hero

Customized Landing Page

Customized Landing Page


Social Giveaway Campaign

For the Northwest Flower & Garden Show we ran a giveaway on Facebook. The winner would receive two free tickets to the show, courtesy of McLendon's. I created all the creative assets for the giveaway pages along with images to post. This giveaway received the highest engagement to date from McLendon’s Facebook followers and was our most successful giveaway.

Facebook Giveaway Landing Page

Facebook Giveaway Landing Page

Facebook Giveaway Entry Confirmation Page

Facebook Giveaway Entry Confirmation Page

Social Images for Giveaway Promotion

Social Images for Giveaway Promotion


The Booth

Last, but not least, the show booth. I worked with a fellow designer, Byron Grant, to create the booth signage. The booth had 600% more sales than the previous year.

front-of-booth.jpg
front-side-booth.jpg
air-plant-table.jpg