In Bloom: A Gardening Guide

In Bloom: A Gardening Guide is an extension of Mclendons.com. Its sole purpose is to educate local gardeners on how to take care of their gardens & lawns. I was the lead designer, project coordinator, and coder for the guide. I had a hand in everything; project planning, page design, image selection, art direction and even photography. I worked closely with the writer, Saya Clancy, to create a guide that is beautiful, informative, and easy for the user to digest, hopefully resulting in an amazing garden. Screen grabs don't do it justice.

Visit In Bloom: A Gardening Guide


The Site

Here's a sample of some pages. Like I said, screen grabs just don't do it justice. 

The Homepage

The Homepage

A How To Page

A How To Page

A Get to Know.... Page

A Get to Know.... Page

Get to Know Category Page

Get to Know Category Page

In Bloom: Plant of the Month Page (rotates monthly)

In Bloom: Plant of the Month Page (rotates monthly)

A 6 Plants that Work Page

A 6 Plants that Work Page


The Rollout

Here's glimpse into the introduction of the new Garden Guide to McLendon's customers, old and new. 

Email Introduction

Email Introduction

Digital Banners

Digital Banners

Plant of the Month Email with a Garden Guide Subfeature

Plant of the Month Email with a Garden Guide Subfeature

 
Digital Banners

Digital Banners

Facebook ads

Facebook ads

Facebook Roll Out

Facebook Roll Out