In Bloom: A Gardening Guide
In Bloom: A Gardening Guide is an extension of Mclendons.com. Its sole purpose is to educate local gardeners on how to take care of their gardens & lawns. I was the lead designer, project coordinator, and coder for the guide. I had a hand in everything; project planning, page design, image selection, art direction and even photography. I worked closely with the writer, Saya Clancy, to create a guide that is beautiful, informative, and easy for the user to digest, hopefully resulting in an amazing garden. Screen grabs don't do it justice.
Here's a sample of some pages. Like I said, screen grabs just don't do it justice.
Here's glimpse into the introduction of the new Garden Guide to McLendon's customers, old and new.